Since 2017, William Macmaster has been reviewing casinos, evaluating their services, and passing that information on to players from across the globe. With prior experience working for big-name brands like Betsson and Unibet, he brings an insider perspective into the inner workings of gambling sites. He holds degrees in Journalism and English and Media, plus CID digital marketing accreditations, and focuses on staying up to date with the latest online gambling trends. His reviews for Casino.org and Casino Guru cover the UK gambling market extensively, unpacking bonus terms, UKGC-licensed platforms, and the player experience.